About Us

About TDG

Joe Doyle started The Doyle Group in 1989, with the goal of creating an organization dedicated to the utilization and optimization of Direct Response Marketing. Over its 30+ year history, The Doyle Group has had the pleasure of working with some of the world’s most prestigious organizations including:

  • American Express
  • AT&T
  • Blockbuster
  • Charles Schwab
  • Dow Jones
  • Inc. Magazine
  • McGraw-Hill
  • Merrill Lynch
  • Newsweek
  • PGA Tour
  • The American Marketing Association
  • The Wall Street Journal
  • Time
  • U.S. Ski Team
  • U.S. Sprint

More recently, Joe and his team applied their proven Direct Response Marketing skill set to ecommerce. Insurance Plus brands first appeared in 2010 with the goal of providing comprehensive general and professional liability insurance to practitioners in health and wellness disciplines. The offerings are entirely ecommerce based, utilizing proven Direct Response Marketing techniques over digital mediums. The transactions are fulfilled using a proprietary backend system.

Joe is a graduate of the University of Maine, the Harvard Business School OPM program, the Harvard College of Financial Planning (CFP) and American College (CLU). He has been featured or has taught at events by the Direct Mail Association, Telemarketing News Magazine, Harvard Business School’s Launching New Ventures, in addition to other industry leading news sources.

Values and Policies


TDG is above all a value’s driven organization. We truly believe in treating both our customers and each other the way that we would want to be treated. You will notice in conspicuous places around the office the values written on the walls. This is to serve as a reminder to all of us those qualities we want to try to embody on a daily basis.

  • Think of yourself as a Customer
  • Blue Vase Mentality – Take initiative. Be resourceful, creative and solutions oriented.
  • Teamwork – Respect and value one another. Communicate openly. Through individuals working together towards common goals, we win as a team.
  • Positive Outlook
  • Trust – Take ownership. Act with integrity.
  • Innovation – Always be testing. Celebrate and share success, learn from failure.

Open Door Policy

TDG as an organization has an open door policy.  This means that our entire director team, as well as upper leadership, is open and available to talk through any and all frustrations or considerations that you may have. If there is ever anything you would like to discuss please speak to your director, another director or Joe, Kevin or Nick at any time. We want to help create an environment where your thoughts can be heard. Please, bring any suggestions forward on how we can improve our daily work lives.

No Tolerance Policy

TDG does not tolerate sexual harassment or misconduct of any kind. If any event has been witnessed or alleged, TDG will take the appropriate steps to investigate and make swift actions where needed. If you have any information around any event of this nature, please reach out to your director or upper management immediately.


Blue Vase Award

Named for the goal in Peter Kyne’s book The Go-Getter, The Blue Vase Award is presented annually to the individual who has demonstrated the perseverance and ability to go above and beyond the duties of their position. This person has demonstrated the positive attitude, capacity and courage to tackle most duties assigned to them with minimal external management. They refuse to take no for an answer, and always find a way to get the job done in an honest and ethical fashion. This individual should possess the following traits:

  • Is honest and ethical
  • Has a positive attitude
  • Has a drive for execution
  • Sees tasks through the finish line

The Blue Vase award and its cash prize are given annually to the individual who management believes has displayed the four traits throughout the previous year. To receive the Blue Vase award you must have been one of the four quarterly winners announced throughout the year. Nominees are put forward by Directors and winners are chosen by the ownership team.

Being a Blue Vase winner has its perks! The winner receives not only the quarterly blue vase to keep on his or her desk, but also exclusive use of a prime “Blue Vase Parking” spot for three months.

Pink Flamingo Award

The Pink Flamingo Award aims to keep the spirit of Ginny Higgins alive and vibrant in the office. Ginny loved pink flamingos and in her memory the pink flamingo award is given every year to the individual who exhibits as many of Ginny’s traits as possible. Some of these include:

  • Is unselfish
  • Has a positive attitude
  • Is fun-loving
  • Shows a great work ethic
  • Is a team player
  • Is a cheerleader
  • Inspires others to greater heights

The Pink Flamingo award is given annually to the individual who the entire company feels has displayed the above traits through the year. All full time TDG employees are eligible to vote. The winner receives the honor and privilege of having the Pink Flamingo on their desk until it is time to hand it off to the next winner.

Business Line Contributor of the Year Awards

In addition to the Blue Vase and Pink Flamingo awards, we also award a Business Line Contributor of the Year. As you most likely know by now, TDG has two major business lines – Publishing and Financial Services. These awards are to recognize the individuals who have contributed the most over the past year to the success of their respective business line. If you work on both business lines, don’t you worry! You are still eligible to receive one or the other.

Similar to The Blue Vase award, nominees are put forward by Directors and winners are chosen by the ownership team.

Everything Else

Here at TDG we pride ourselves on our open and collaborative environment. If you have any questions please do not hesitate to reach out to a teammate!

Green Business Bureau Certified

We take being green seriously here at TDG! We have implemented serious sustainability practices both in customer facing business and internally. We have been transitioning into an almost paperless company by using the internet and other online resources to communicate and share versus traditional printing and faxing. The average business’s waste is 50% paper, and we are committed to changing that by eliminating unnecessary paper waste.

Company History

Business Founded


Founded as a Direct Response Marketing consultancy. The goal was to help clients increase the efficacy of marketing campaigns designed to elicit a customer response.

Started DDS TV Marketing


Expands to include DDS. The DDS business line specialized in the placement of products on television for sale.

Acquisition of Chiropractic Economics


TDG moves into the complementary medicine space with acquisition of Chiropractic Economics magazine.

Sale of DDS TV Marketing


Start of Home123


Home123 was the first mortgage company to sell direct to consumer across state lines. The concept for Home123 is what forms the basis on the Ecommerce business TDG has today.

Acquisition of Massage Magazine


TDG moves farther into the complementary medicine space with acquisition of Massage Magazine.

Sale of Home123


Launch of Massage Magazine Insurance Plus


The first iteration of the proprietary technology and integrated marketing protocols are utilized to much success in the massage market.

Start of Direct To PolicyHolder


TDG recognizes that the Ecommerce success in the massage could be replicated in other related markets. DTPH is launched as the basis for assessing and deploying the proprietary technology and marketing protocols into new classes of business.

Launch of beYogi


Entrance into the yoga market utilizing direct and content marketing initiatives.

Launch of Beauty Insurance Plus


Entrance into the beauty market utilizing direct marketing initiatives.

Launch of Elite Beauty Society


Further penetration into the beauty market utilizing direct and content marketing initiatives.

Launch of My OT Insurance, My PT Insurance, Insure Fitness Group


Deployment of proven model into multiple markets simultaneously.